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EL CLIENTE MALTRATADO HD

EL CLIENTE MALTRATADO HD
  • #: 102586
  • Price: $10.99 In Apple Store
  • Category: Books
  • Updated: 2010-10-07
  • Current Version: 1.2
  • 1.2
  • Size: 2.00 MB
  • Language: English
  • Seller: Daniel Sanchez Mateos
  • Requirements: Compatible with iPad. Requires iOS 3.2 or later
  • © 2008 Juan José Peso-Viñals. © Alienta Editorial. Planeta DeAgostini Profesional y Formación, S. L.
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Description

Este ágil y divertido relato transmite la sinrazón que a menudo envuelve la relación entre un consumidor y las empresas de las que es cliente: la compañía de viajes, la de teléfonos, la constructora de su vivienda, etc. Con este fin describe las decenas de anécdotas, peripecias y problemas comunes que a lo largo de un mes le suceden al protagonista de la historia. El objetivo o moraleja que persigue esta historia es doble. Por un lado, se trata de que el cliente tome las riendas de su capacidad de elegir proveedores y protestar con más fuerza. Por otro, que las empresas acometan, de verdad, la transformación que tienen pendiente poniendo al cliente como objetivo prioritario de su estrategia.

What's New in Version 1.2

Se ha incluido la posibilidad de configurar el tamaño y estilo de la fuente, así como el color del texto y del fondo al lector.

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The information may be outdated (2011-04-12 04:24:06). For actual information go to iTunes

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